Atlantic Online Digital Marketing Blog
"Somewhere, something incredible is waiting to be known."
Shelley Bellefontaine • Jan 06, 2021
7 SEO Digital Marketing Trends for 2022 and 2023
Search Engine Optimization (SEO) is one of the most crucial elements of an organization, providing it with the necessary visibility to attract more customers. A strong SEO strategy allows a company to position its website to attract more visitors, increasing the chances of turning these prospects into customers.
Businesses often forget why they are in business and who benefits from their services. They often give SEO a short shut-eye and move on to the next fad. This is detrimental to your online success.
Undoubtedly, in a world where over 4.5 billion people are internet users, digital marketing is one of the most potent marketing forms in our era. Moreover, most of the world’s internet traffic is generated via search engines. Thus, if you want a relevant business, SEO is the only way to online success. Additionally, 82 percent of people who implements SEO-based strategies find it very effective.
With all those facts in mind, let’s look at some of the most popular SEO trends that we see on the horizon:
The Dawn of AI
There is no denying that artificial intelligence (AI) is growing at a rapid pace. Today, marketing and sales are prioritizing AI higher than any other department.
A recent study found that initiatives related to data science and machine learning ranked the 8th priority among the 37 technologies studied.
Another similar report indicates that the AI industry is on track to become a $ 118 billion industry by 2025.
Through AI’s power, it is possible to create more relevant content and maximize link building opportunities.
Local SEO
Local search engine optimization is important, even if you serve a small local market. If you are not in the top 1 to 6 listings in your area, you need to drive traffic to your site by expressing your expertise in the area. One of the best ways to do that is to get listed in area-specific directories.
The tremendous importance of Google’s mapping feature can’t be overlooked. In addition to basic search results, Google offers Google Maps, in which you can search for a particular location and get directions. Local SEO is important because people are increasingly using Google to find local businesses rather than traditional search.
According to Chatmeter, the search for keywords “near me” and “tonight/today” increased by 900% in the past two years. Mobile searches for “open now” grew 200%. Additionally, local search is one area where 46% of the search engine users choose to click on a local business once they’ve found it. Get listed in these maps, and you stand a good chance of gaining new customers.
There are many ways to increase your local SEO; here are some tips:
Understand Structured Data
Structure data is turning out to be a crucial element for websites, mostly because Google Search uses structured data to that it finds to understand the content of the page and gather information about the web and the world.
Google offers you a Structured Data Testing Tool to help you familiarize yourself with the concept.
Understanding Structured Data is crucial to help you deliver rich results from your website or landing. Having better results will help you build authority in the eyes of your market’s audience.
Improve User Experience (UX)
The new Google algorithm is incorporating new web vitals related to UX. This shift means that usability impacts your traffic even before prospects arrive at your site.
It also means that providing an attractive UI (user interface) is very important. To improve both UX and UI, you should consider the following:
EAT Concept
Eat stands for experience, authority, and trustworthiness. These are the factors mentioned in the Search Quality Evaluator Guidelines by Google.
Sites with good EAT will rank better than sites with poor EAT. To improve your rankings, here are a few things you can do.
Mobile Friendliness
Each year, mobile phones have been increasingly growing. In 2019, mobile phones made up 52.2 percent of internet traffic. Moreover, 61 percent of consumers are likely to purchase from mobile-friendly websites.
The numbers speak for themselves. And with 3.5 billion smartphone users around the globe, this isn’t going away anytime soon. You can rest assure that one SEO trend for 2021 is to make your website more mobile-friendly.
Here are a few things you can do to improve your site:
Voice Seach Optimization
Over a third of the United States has used voice assistance monthly; more than half of cell phone users also use voice search technology.
To take advantage of this opportunity, here are a few things you can do to ensure you are not left behind:
Conclusion
As businesses prepare for each new marketing year, they should continue to focus on their SEO strategy. The year of opportunity has arrived, and companies need to reassess their search engine optimization CPCs to ensure they can leverage opportunities to improve their online business. There’s still so much opportunity to expand your online presence. Increasing the odds of gaining search engine rankings in local markets should be a priority for every business.
Aside from local SEO, there are many other trending subjects that should not be ignored. The topics highlighted in this post are an excellent start for your SEO strategy in this coming year.
2023: The Year To Market Your Business Like Never Before
How to Choose a Web Design Agency?
Converting website visitors into paying and repeat customers is the goal of e-commerce, but getting there isn’t always easy. In fact, studies estimate the average e-commerce conversion rate is just 2-3%. Sounds gloomy, I know, given all the effort that we go through to build e-commerce websites, and the promotions to get it seen! But, there are things we can do. Follow this simple checklist to optimize your e-commerce website experience, and turn more of your existing website traffic into sales. 1. Attention-grabbing photos (and video, too) Photography needs to do the job of making the shopper feel like they can (almost) touch your product. And the more photos, the better. Include multiple angles of the product standing alone, with people using it, and a shot of the packaging. A short video is great for showing how a product moves, works or how it should be installed. 2. Powerful product descriptions Your product copy should be short and hard-working. Use a mix of action words and sensory words to paint a clear picture of specific product features and benefits. This is also the place to have a little fun if that fits with your brand voice. And don’t forget to spellcheck your text. 3. A clear call to action (CTA) If you don’t ask a customer to buy from you, chances are they won’t. An effective CTA is short and clear, such as Add to Cart or Checkout, and they work best on coloured buttons. Your Checkout button is like a cash register, so don’t make shoppers look for how to give you their money. 4. Reviews and testimonials Product reviews are powerful persuasion tools. A good review can answer a nagging question in the consumer’s mind and give them the confidence to buy from your business. Testimonials, although more effort to obtain because they require outreach, are worthwhile, detailed accounts of the customer experience with your product or service. If you’re able to get media or industry experts to review your products, these are worth featuring prominently. 5. Free shipping With free shipping the norm these days, it’s easy to assume that it’s the only way to go. And while free shipping can increase conversion rates on e-commerce websites, it can seriously eat into your profit margin. Shipping carriers can increase their prices, too, further cutting your profits. Many merchants choose to increase product prices to maintain the same margin, but there is another approach. Free shipping minimums are a great compromise that incentivizes customers to increase their order value while offsetting your shipping costs. 6. Sales, deals, promo codes, and coupons Satisfy the deal hunter in everyone by offering special promotions and discounts. A designated Sale section on your website navigation clearly tells shoppers where to go for the best savings. Ramp up the sense of urgency by using time-limited coupon codes or bundling high-demand products with sellout potential. 7. A straightforward return policy Offering a reasonable return policy is an important part of your e-commerce business strategy. If your policy is too generous, it may be abused. If it’s not flexible enough, customers may choose to buy elsewhere. Post your policy and clearly outline terms for returns, refunds, and exchanges to give shoppers the confidence to place their trust in your business. Ensure returns are handled professionally, and you’ll continue to build customer loyalty for future purchases. Ready to take your e-commerce business to the next level? AtlanticOnline.ca can help promote your business online. Find out more by calling 1-902-717-8496 for a free consultation with one of our eCommerce Account Consultants .
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Shelley Bellefontaine, Digital Marketing Architect, is CEO/Founder of AtlanticOnline.ca, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including website design, eCommerce storefront websites, content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding, and a variety of other marketing programs to mid-sized businesses and nonprofits.
To learn how AtlanticOnline.ca can help your business or organziation grow online, contact us for an enlightening discussion.
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Blog & News
2023: The Year To Market Your Business Like Never Before
How to Choose a Web Design Agency?
Converting website visitors into paying and repeat customers is the goal of e-commerce, but getting there isn’t always easy. In fact, studies estimate the average e-commerce conversion rate is just 2-3%. Sounds gloomy, I know, given all the effort that we go through to build e-commerce websites, and the promotions to get it seen! But, there are things we can do. Follow this simple checklist to optimize your e-commerce website experience, and turn more of your existing website traffic into sales. 1. Attention-grabbing photos (and video, too) Photography needs to do the job of making the shopper feel like they can (almost) touch your product. And the more photos, the better. Include multiple angles of the product standing alone, with people using it, and a shot of the packaging. A short video is great for showing how a product moves, works or how it should be installed. 2. Powerful product descriptions Your product copy should be short and hard-working. Use a mix of action words and sensory words to paint a clear picture of specific product features and benefits. This is also the place to have a little fun if that fits with your brand voice. And don’t forget to spellcheck your text. 3. A clear call to action (CTA) If you don’t ask a customer to buy from you, chances are they won’t. An effective CTA is short and clear, such as Add to Cart or Checkout, and they work best on coloured buttons. Your Checkout button is like a cash register, so don’t make shoppers look for how to give you their money. 4. Reviews and testimonials Product reviews are powerful persuasion tools. A good review can answer a nagging question in the consumer’s mind and give them the confidence to buy from your business. Testimonials, although more effort to obtain because they require outreach, are worthwhile, detailed accounts of the customer experience with your product or service. If you’re able to get media or industry experts to review your products, these are worth featuring prominently. 5. Free shipping With free shipping the norm these days, it’s easy to assume that it’s the only way to go. And while free shipping can increase conversion rates on e-commerce websites, it can seriously eat into your profit margin. Shipping carriers can increase their prices, too, further cutting your profits. Many merchants choose to increase product prices to maintain the same margin, but there is another approach. Free shipping minimums are a great compromise that incentivizes customers to increase their order value while offsetting your shipping costs. 6. Sales, deals, promo codes, and coupons Satisfy the deal hunter in everyone by offering special promotions and discounts. A designated Sale section on your website navigation clearly tells shoppers where to go for the best savings. Ramp up the sense of urgency by using time-limited coupon codes or bundling high-demand products with sellout potential. 7. A straightforward return policy Offering a reasonable return policy is an important part of your e-commerce business strategy. If your policy is too generous, it may be abused. If it’s not flexible enough, customers may choose to buy elsewhere. Post your policy and clearly outline terms for returns, refunds, and exchanges to give shoppers the confidence to place their trust in your business. Ensure returns are handled professionally, and you’ll continue to build customer loyalty for future purchases. Ready to take your e-commerce business to the next level? AtlanticOnline.ca can help promote your business online. Find out more by calling 1-902-717-8496 for a free consultation with one of our eCommerce Account Consultants .
There are plenty of exciting ways to grow your business! More people are using email and social media than ever before, and the result is plenty of new opportunities for leaders and marketing teams across all industries. One aspect of marketing you may be neglecting is your mobile strategy. Over 3.5 billion people own mobile devices globally, which means you’re leaving a lot of money on the table if you’re not doing everything possible to reach smartphone users. If you need more context, consider this; the average person spends 3.3 hours on their smartphone every single day. You can maximize sales and conversions by looking for opportunities to put your business front and center while your target audience uses their phones. The thing is, mobile users have slightly different behaviors and interests when compared to their desktop counterparts. Our goal today is to reveal four effective mobile marketing strategies you can use to help your brand thrive following the new year. Emphasis Personalization In 2021 and 2022, we learned that consumers love personalized experiences. Business owners quickly figured out that catering to their audience’s needs is a great way to generate more sales. You can see personalization aspects across all of the major marketing platforms today, including social media, email, and on-site. Nailing personalization will help you get more mobile conversions in 2021. People are interested in engaging with companies that offer products that help with specific pain points or cater to individual goals. The best way to make this strategy work for you is to understand the customer personas that visit your site. Personas are generalized personality type profiles that define your target audience. For instance, a sporting goods store would have personas for football fans and separate profiles for people interested in basketball. Because your products or services offer multiple solutions, you need to consider these factors when offering personalized content or promotions to smartphone visitors. Using a mobile-responsive design ensures that their experience is personalized to their interests and their device. Leverage the Power of Voice Search Another trend expected to impact mobile sales specifically is voice search. Consumers use smart speakers like Amazon’s Alexa to search the internet, but mobile phones play an equally important role. Android and Apple-powered smartphones have a voice assistant that smartphone users can use to ask questions, browse the website, and make purchases. We know that more people are using their devices to place orders too. A surprising 22% of people using smart speakers, including their mobile phones, used their devices to buy a product. You can improve your voice search visibility by including new keywords throughout your content. The truth is, people rarely speak the way they type. When you’re creating blog posts, use a conversational tone, and include some of these new words throughout your content. Now, when someone is searching for your chosen keywords, there’s a chance your site could pop up in their results. Due to this exposure, they could go to your website and become a subscriber or customer. Mobile users are likely to follow their voice-activated device’s suggestion, so getting this part of your mobile marketing strategy right is essential. Simplify Processes and Empower Users Next, let’s talk about your website’s design and choices you can make to empower users. The people interacting with your brand want a smooth and seamless experience across all platforms. Smoothing out your edges and using each marketing platform to your advantage will help you dramatically boost your mobile conversion rate. For instance, you may want to consider adding a customer support feature to your largest social media accounts. A whopping 63% of people expect customer support options through social media. If a smartphone user is thinking about becoming a customer, not having an additional support option could be a deal-breaker. Your objective is to make things as simple as possible for visitors discovering your company and those interested in the products or services offered on-site. So, improving your page loading times and reducing clutter on your website will ensure that mobile and desktop users alike can find exactly what they need. It’s also a good idea to simplify the big moments in the buying process. For example, fine-tuning your checkout page ensures that more customers stick around and complete their order. As a result, you’ll see fewer abandoned carts and an improved customer retention rate. This part of the process will evolve in phases. Take your time and slowly improve navigation, design, and function availability across all platforms, and you’ll see more mobile engagement. Shift to Visual Content We’ve also noticed a drastic shift in the way people consume content. Mobile users are a big fan of visual content like images and videos. Both of these types of media see more engagement when compared to simple text posts. There’s an additional engagement level that people get from experiencing others doing things instead of writing about them. It doesn’t matter what industry you’re in; there are plenty of ways to mix up your content for mobile users. If you’re looking for a new way to generate more mobile leads for your email list, consider creating an infographic lead magnet. Lead magnets are essentially pieces of content that users can get in exchange for their email addresses. An infographic is a visual piece of content that displays interesting points and facts for people to read. Creating a lead magnet with a nice piece of visual content will encourage mobile users to subscribe, which opens the door to future engagement opportunities. Video content is also extremely helpful in helping brands grow their mobile audience. In fact, video content alone is 50x more likely to drive organic traffic than text-only posts! Think about unique videos you can make that focus on your products or industry as a whole. You can make an opinion piece, guide, tutorial, or even spend some time chatting with your followers. People love video content, and that trend will not change in 2021. Final Thoughts As you can glean from this article, trends will continue to grow. As more people get comfortable using mobile devices, expect to see a continued increase in shoppers. We think that there will be an increased demand for these strategies as brands continue adapting to their customers’ needs.
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Converting website visitors into paying and repeat customers is the goal of e-commerce, but getting there isn’t always easy. In fact, studies estimate the average e-commerce conversion rate is just 2-3%. Sounds gloomy, I know, given all the effort that we go through to build e-commerce websites, and the promotions to get it seen! But, there are things we can do. Follow this simple checklist to optimize your e-commerce website experience, and turn more of your existing website traffic into sales. 1. Attention-grabbing photos (and video, too) Photography needs to do the job of making the shopper feel like they can (almost) touch your product. And the more photos, the better. Include multiple angles of the product standing alone, with people using it, and a shot of the packaging. A short video is great for showing how a product moves, works or how it should be installed. 2. Powerful product descriptions Your product copy should be short and hard-working. Use a mix of action words and sensory words to paint a clear picture of specific product features and benefits. This is also the place to have a little fun if that fits with your brand voice. And don’t forget to spellcheck your text. 3. A clear call to action (CTA) If you don’t ask a customer to buy from you, chances are they won’t. An effective CTA is short and clear, such as Add to Cart or Checkout, and they work best on coloured buttons. Your Checkout button is like a cash register, so don’t make shoppers look for how to give you their money. 4. Reviews and testimonials Product reviews are powerful persuasion tools. A good review can answer a nagging question in the consumer’s mind and give them the confidence to buy from your business. Testimonials, although more effort to obtain because they require outreach, are worthwhile, detailed accounts of the customer experience with your product or service. If you’re able to get media or industry experts to review your products, these are worth featuring prominently. 5. Free shipping With free shipping the norm these days, it’s easy to assume that it’s the only way to go. And while free shipping can increase conversion rates on e-commerce websites, it can seriously eat into your profit margin. Shipping carriers can increase their prices, too, further cutting your profits. Many merchants choose to increase product prices to maintain the same margin, but there is another approach. Free shipping minimums are a great compromise that incentivizes customers to increase their order value while offsetting your shipping costs. 6. Sales, deals, promo codes, and coupons Satisfy the deal hunter in everyone by offering special promotions and discounts. A designated Sale section on your website navigation clearly tells shoppers where to go for the best savings. Ramp up the sense of urgency by using time-limited coupon codes or bundling high-demand products with sellout potential. 7. A straightforward return policy Offering a reasonable return policy is an important part of your e-commerce business strategy. If your policy is too generous, it may be abused. If it’s not flexible enough, customers may choose to buy elsewhere. Post your policy and clearly outline terms for returns, refunds, and exchanges to give shoppers the confidence to place their trust in your business. Ensure returns are handled professionally, and you’ll continue to build customer loyalty for future purchases. Ready to take your e-commerce business to the next level? AtlanticOnline.ca can help promote your business online. Find out more by calling 1-902-717-8496 for a free consultation with one of our eCommerce Account Consultants .
There are plenty of exciting ways to grow your business! More people are using email and social media than ever before, and the result is plenty of new opportunities for leaders and marketing teams across all industries. One aspect of marketing you may be neglecting is your mobile strategy. Over 3.5 billion people own mobile devices globally, which means you’re leaving a lot of money on the table if you’re not doing everything possible to reach smartphone users. If you need more context, consider this; the average person spends 3.3 hours on their smartphone every single day. You can maximize sales and conversions by looking for opportunities to put your business front and center while your target audience uses their phones. The thing is, mobile users have slightly different behaviors and interests when compared to their desktop counterparts. Our goal today is to reveal four effective mobile marketing strategies you can use to help your brand thrive following the new year. Emphasis Personalization In 2021 and 2022, we learned that consumers love personalized experiences. Business owners quickly figured out that catering to their audience’s needs is a great way to generate more sales. You can see personalization aspects across all of the major marketing platforms today, including social media, email, and on-site. Nailing personalization will help you get more mobile conversions in 2021. People are interested in engaging with companies that offer products that help with specific pain points or cater to individual goals. The best way to make this strategy work for you is to understand the customer personas that visit your site. Personas are generalized personality type profiles that define your target audience. For instance, a sporting goods store would have personas for football fans and separate profiles for people interested in basketball. Because your products or services offer multiple solutions, you need to consider these factors when offering personalized content or promotions to smartphone visitors. Using a mobile-responsive design ensures that their experience is personalized to their interests and their device. Leverage the Power of Voice Search Another trend expected to impact mobile sales specifically is voice search. Consumers use smart speakers like Amazon’s Alexa to search the internet, but mobile phones play an equally important role. Android and Apple-powered smartphones have a voice assistant that smartphone users can use to ask questions, browse the website, and make purchases. We know that more people are using their devices to place orders too. A surprising 22% of people using smart speakers, including their mobile phones, used their devices to buy a product. You can improve your voice search visibility by including new keywords throughout your content. The truth is, people rarely speak the way they type. When you’re creating blog posts, use a conversational tone, and include some of these new words throughout your content. Now, when someone is searching for your chosen keywords, there’s a chance your site could pop up in their results. Due to this exposure, they could go to your website and become a subscriber or customer. Mobile users are likely to follow their voice-activated device’s suggestion, so getting this part of your mobile marketing strategy right is essential. Simplify Processes and Empower Users Next, let’s talk about your website’s design and choices you can make to empower users. The people interacting with your brand want a smooth and seamless experience across all platforms. Smoothing out your edges and using each marketing platform to your advantage will help you dramatically boost your mobile conversion rate. For instance, you may want to consider adding a customer support feature to your largest social media accounts. A whopping 63% of people expect customer support options through social media. If a smartphone user is thinking about becoming a customer, not having an additional support option could be a deal-breaker. Your objective is to make things as simple as possible for visitors discovering your company and those interested in the products or services offered on-site. So, improving your page loading times and reducing clutter on your website will ensure that mobile and desktop users alike can find exactly what they need. It’s also a good idea to simplify the big moments in the buying process. For example, fine-tuning your checkout page ensures that more customers stick around and complete their order. As a result, you’ll see fewer abandoned carts and an improved customer retention rate. This part of the process will evolve in phases. Take your time and slowly improve navigation, design, and function availability across all platforms, and you’ll see more mobile engagement. Shift to Visual Content We’ve also noticed a drastic shift in the way people consume content. Mobile users are a big fan of visual content like images and videos. Both of these types of media see more engagement when compared to simple text posts. There’s an additional engagement level that people get from experiencing others doing things instead of writing about them. It doesn’t matter what industry you’re in; there are plenty of ways to mix up your content for mobile users. If you’re looking for a new way to generate more mobile leads for your email list, consider creating an infographic lead magnet. Lead magnets are essentially pieces of content that users can get in exchange for their email addresses. An infographic is a visual piece of content that displays interesting points and facts for people to read. Creating a lead magnet with a nice piece of visual content will encourage mobile users to subscribe, which opens the door to future engagement opportunities. Video content is also extremely helpful in helping brands grow their mobile audience. In fact, video content alone is 50x more likely to drive organic traffic than text-only posts! Think about unique videos you can make that focus on your products or industry as a whole. You can make an opinion piece, guide, tutorial, or even spend some time chatting with your followers. People love video content, and that trend will not change in 2021. Final Thoughts As you can glean from this article, trends will continue to grow. As more people get comfortable using mobile devices, expect to see a continued increase in shoppers. We think that there will be an increased demand for these strategies as brands continue adapting to their customers’ needs.
Helping you navigate the sea of digital since 1999 | © 2024 Atlantic Online Fairlead Marketing Inc. | All Rights Reserved | Privacy