Atlantic Online Digital Marketing Blog

"Somewhere, something incredible is waiting to be known." 

Shelley Bellefontaine • Feb 02, 2020

𝗪𝗘𝗕 𝗗𝗘𝗦𝗜𝗚𝗡 + 𝗧𝗥𝗔𝗜𝗡𝗜𝗡𝗚 𝗙𝗢𝗥 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗢𝗪𝗡𝗘𝗥𝗦


➡ We believe in making websites 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲 for business owners, without complicated pricing.


➡ PLUS (and this is a biggie) - 𝘄𝗲 𝘁𝗿𝗮𝗶𝗻 𝘆𝗼𝘂 𝘁𝗼 𝘂𝗽𝗱𝗮𝘁𝗲 & 𝗺𝗮𝗻𝗮𝗴𝗲 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗰𝗿𝗲𝗮𝘁𝗲, 𝗲𝘃𝗲𝗻 𝗶𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗻𝗼 𝗽𝗿𝗶𝗼𝗿 𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝗸𝗶𝗹𝗹𝘀.

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Learn How > Learn Now

>> Get our Package Pricing --> https://www.atlanticonline.ca/b2b-industrial-website-designs

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#onlinemarketing #webdesign #websitetraining


What Happens If You Like Then Unlike A Post On Facebook?

Facebook is a platform that allows you to find your friends and follow their activity on Facebook. You can also share your idea on Facebook by creating a status, uploading photos and videos, or sharing other people’s posts. Once on your profile, your friends will be able to see it on their feed and they can like, comment, or share your posts.

Your Facebook feed consists of everything your friends do on the platform – you can see what they’re liking, posting, commenting on, or sharing. Scrolling through your feed can be a blessing or your experience may not be great and this all depends on what your friends are doing.

If you’re stalking someone on Facebook, this may be an ex that you can't leave alone or someone you admire (which may or may not be healthy - but hey, no judgement here), chances are that you’re going to be on their Facebook profile a lot. Or since you visit their profile so often, you always see their content on your feed.

What Happens If You Like and then Unlike a Post on Facebook?
When you’re on someone’s profile, or you may see their posts on your feed, then accidentally liking one of their posts is inevitable. This can be embarrassing especially if you’re far down on their profile and you accidentally like something from weeks ago. To save yourself from the embarrassment, you unlike the post in the hopes that they don’t find out. If you’re worried whether they’ll be able to tell you liked their posts, then it depends.

If you accidentally like and unlike someone’s post on Facebook, chances are they won’t know you’ve done so. Depending on how quickly you unliked, they may not receive a notification on their phone. However, if they’re active on their phone and you took too long to unlike, then they are likely to receive a notification and see it.

If they’re not using their device during the time you liked and unliked their posts, then the notification is removed from their device as soon as you unlike it. Even if they go to their Facebook notifications, they won’t be able to see that you’ve liked their posts because the notification gets deleted as soon as you unlike it.

Tip: If you are on someone’s profile, looking through their posts or their pictures, then you can put your phone or airplane mode to cover your tracks. Before you do this, make sure to load up all of your content using Wi-Fi or data. Once it’s loaded, put your phone in airplane mode. If you accidently like something, it won’t be registered as your phone wasn’t connected to the internet. If you do accidently like someone, take your phone off airplane mode and refresh their profile – you’ll see that the like wasn’t registered. :-)


𝗪𝗘𝗕 𝗗𝗘𝗦𝗜𝗚𝗡 + 𝗧𝗥𝗔𝗜𝗡𝗜𝗡𝗚 𝗙𝗢𝗥 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗢𝗪𝗡𝗘𝗥𝗦

➡ We believe in making websites 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲 for business owners, without complicated pricing.

➡ PLUS (and this is a biggie) - 𝘄𝗲 𝘁𝗿𝗮𝗶𝗻 𝘆𝗼𝘂 𝘁𝗼 𝘂𝗽𝗱𝗮𝘁𝗲 & 𝗺𝗮𝗻𝗮𝗴𝗲 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗰𝗿𝗲𝗮𝘁𝗲, 𝗲𝘃𝗲𝗻 𝗶𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗻𝗼 𝗽𝗿𝗶𝗼𝗿 𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝗸𝗶𝗹𝗹𝘀.
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Learn How > Learn Now
>> Get our Package Pricing --> 
https://www.atlanticonline.ca/b2b-industrial-website-designs
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Hi! I'm Shelley Bellefontaine, owner of Atlanticonline.ca... I built this business as a "big-agency" alternative for companies in Canada who are serious about their online growth, but prefer to work with a small, dedicated team of professionals. Come over ...work in our Sandbox ≋☺≋
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#onlinemarketing #webdesign #websitetraining

By Shelley Bellefontaine 25 Feb, 2023
2023: The Year To Market Your Business Like Never Before
By Shelley Bellefontaine 24 Oct, 2022
How to Choose a Web Design Agency?
By Shelley Bellefontaine 15 Apr, 2021
Converting website visitors into paying and repeat customers is the goal of e-commerce, but getting there isn’t always easy. In fact, studies estimate the average e-commerce conversion rate is just 2-3%. Sounds gloomy, I know, given all the effort that we go through to build e-commerce websites, and the promotions to get it seen! But, there are things we can do. Follow this simple checklist to optimize your e-commerce website experience, and turn more of your existing website traffic into sales. 1. Attention-grabbing photos (and video, too) Photography needs to do the job of making the shopper feel like they can (almost) touch your product. And the more photos, the better. Include multiple angles of the product standing alone, with people using it, and a shot of the packaging. A short video is great for showing how a product moves, works or how it should be installed. 2. Powerful product descriptions Your product copy should be short and hard-working. Use a mix of action words and sensory words to paint a clear picture of specific product features and benefits. This is also the place to have a little fun if that fits with your brand voice. And don’t forget to spellcheck your text. 3. A clear call to action (CTA) If you don’t ask a customer to buy from you, chances are they won’t. An effective CTA is short and clear, such as Add to Cart or Checkout, and they work best on coloured buttons. Your Checkout button is like a cash register, so don’t make shoppers look for how to give you their money. 4. Reviews and testimonials Product reviews are powerful persuasion tools. A good review can answer a nagging question in the consumer’s mind and give them the confidence to buy from your business. Testimonials, although more effort to obtain because they require outreach, are worthwhile, detailed accounts of the customer experience with your product or service. If you’re able to get media or industry experts to review your products, these are worth featuring prominently. 5. Free shipping With free shipping the norm these days, it’s easy to assume that it’s the only way to go. And while free shipping can increase conversion rates on e-commerce websites, it can seriously eat into your profit margin. Shipping carriers can increase their prices, too, further cutting your profits. Many merchants choose to increase product prices to maintain the same margin, but there is another approach. Free shipping minimums are a great compromise that incentivizes customers to increase their order value while offsetting your shipping costs. 6. Sales, deals, promo codes, and coupons Satisfy the deal hunter in everyone by offering special promotions and discounts. A designated Sale section on your website navigation clearly tells shoppers where to go for the best savings. Ramp up the sense of urgency by using time-limited coupon codes or bundling high-demand products with sellout potential. 7. A straightforward return policy Offering a reasonable return policy is an important part of your e-commerce business strategy. If your policy is too generous, it may be abused. If it’s not flexible enough, customers may choose to buy elsewhere. Post your policy and clearly outline terms for returns, refunds, and exchanges to give shoppers the confidence to place their trust in your business. Ensure returns are handled professionally, and you’ll continue to build customer loyalty for future purchases. Ready to take your e-commerce business to the next level? AtlanticOnline.ca can help promote your business online. Find out more by calling 1-902-717-8496 for a free consultation with one of our eCommerce Account Consultants .
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Shelley Bellefontaine, Digital Marketing Architect, is CEO/Founder of AtlanticOnline.ca, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including website design, eCommerce storefront websites, content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding, and a variety of other marketing programs to mid-sized businesses and nonprofits.


To learn how AtlanticOnline.ca can help your business or organziation grow online, contact us for an enlightening discussion.

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PO Box 161, Church Point
Nova Scotia, Canada  B0W1M0

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Blog & News

By Shelley Bellefontaine 25 Feb, 2023
2023: The Year To Market Your Business Like Never Before
By Shelley Bellefontaine 24 Oct, 2022
How to Choose a Web Design Agency?
By Shelley Bellefontaine 15 Apr, 2021
Converting website visitors into paying and repeat customers is the goal of e-commerce, but getting there isn’t always easy. In fact, studies estimate the average e-commerce conversion rate is just 2-3%. Sounds gloomy, I know, given all the effort that we go through to build e-commerce websites, and the promotions to get it seen! But, there are things we can do. Follow this simple checklist to optimize your e-commerce website experience, and turn more of your existing website traffic into sales. 1. Attention-grabbing photos (and video, too) Photography needs to do the job of making the shopper feel like they can (almost) touch your product. And the more photos, the better. Include multiple angles of the product standing alone, with people using it, and a shot of the packaging. A short video is great for showing how a product moves, works or how it should be installed. 2. Powerful product descriptions Your product copy should be short and hard-working. Use a mix of action words and sensory words to paint a clear picture of specific product features and benefits. This is also the place to have a little fun if that fits with your brand voice. And don’t forget to spellcheck your text. 3. A clear call to action (CTA) If you don’t ask a customer to buy from you, chances are they won’t. An effective CTA is short and clear, such as Add to Cart or Checkout, and they work best on coloured buttons. Your Checkout button is like a cash register, so don’t make shoppers look for how to give you their money. 4. Reviews and testimonials Product reviews are powerful persuasion tools. A good review can answer a nagging question in the consumer’s mind and give them the confidence to buy from your business. Testimonials, although more effort to obtain because they require outreach, are worthwhile, detailed accounts of the customer experience with your product or service. If you’re able to get media or industry experts to review your products, these are worth featuring prominently. 5. Free shipping With free shipping the norm these days, it’s easy to assume that it’s the only way to go. And while free shipping can increase conversion rates on e-commerce websites, it can seriously eat into your profit margin. Shipping carriers can increase their prices, too, further cutting your profits. Many merchants choose to increase product prices to maintain the same margin, but there is another approach. Free shipping minimums are a great compromise that incentivizes customers to increase their order value while offsetting your shipping costs. 6. Sales, deals, promo codes, and coupons Satisfy the deal hunter in everyone by offering special promotions and discounts. A designated Sale section on your website navigation clearly tells shoppers where to go for the best savings. Ramp up the sense of urgency by using time-limited coupon codes or bundling high-demand products with sellout potential. 7. A straightforward return policy Offering a reasonable return policy is an important part of your e-commerce business strategy. If your policy is too generous, it may be abused. If it’s not flexible enough, customers may choose to buy elsewhere. Post your policy and clearly outline terms for returns, refunds, and exchanges to give shoppers the confidence to place their trust in your business. Ensure returns are handled professionally, and you’ll continue to build customer loyalty for future purchases. Ready to take your e-commerce business to the next level? AtlanticOnline.ca can help promote your business online. Find out more by calling 1-902-717-8496 for a free consultation with one of our eCommerce Account Consultants .
By Shelley Bellefontaine 07 Jan, 2021
There are plenty of exciting ways to grow your business! More people are using email and social media than ever before, and the result is plenty of new opportunities for leaders and marketing teams across all industries. One aspect of marketing you may be neglecting is your mobile strategy. Over 3.5 billion people own mobile devices globally, which means you’re leaving a lot of money on the table if you’re not doing everything possible to reach smartphone users. If you need more context, consider this; the average person spends 3.3 hours on their smartphone every single day. You can maximize sales and conversions by looking for opportunities to put your business front and center while your target audience uses their phones. The thing is, mobile users have slightly different behaviors and interests when compared to their desktop counterparts. Our goal today is to reveal four effective mobile marketing strategies you can use to help your brand thrive following the new year. Emphasis Personalization In 2021 and 2022, we learned that consumers love personalized experiences. Business owners quickly figured out that catering to their audience’s needs is a great way to generate more sales. You can see personalization aspects across all of the major marketing platforms today, including social media, email, and on-site. Nailing personalization will help you get more mobile conversions in 2021. People are interested in engaging with companies that offer products that help with specific pain points or cater to individual goals. The best way to make this strategy work for you is to understand the customer personas that visit your site. Personas are generalized personality type profiles that define your target audience. For instance, a sporting goods store would have personas for football fans and separate profiles for people interested in basketball. Because your products or services offer multiple solutions, you need to consider these factors when offering personalized content or promotions to smartphone visitors. Using a mobile-responsive design ensures that their experience is personalized to their interests and their device. Leverage the Power of Voice Search Another trend expected to impact mobile sales specifically is voice search. Consumers use smart speakers like Amazon’s Alexa to search the internet, but mobile phones play an equally important role. Android and Apple-powered smartphones have a voice assistant that smartphone users can use to ask questions, browse the website, and make purchases. We know that more people are using their devices to place orders too. A surprising 22% of people using smart speakers, including their mobile phones, used their devices to buy a product. You can improve your voice search visibility by including new keywords throughout your content. The truth is, people rarely speak the way they type. When you’re creating blog posts, use a conversational tone, and include some of these new words throughout your content. Now, when someone is searching for your chosen keywords, there’s a chance your site could pop up in their results. Due to this exposure, they could go to your website and become a subscriber or customer. Mobile users are likely to follow their voice-activated device’s suggestion, so getting this part of your mobile marketing strategy right is essential. Simplify Processes and Empower Users Next, let’s talk about your website’s design and choices you can make to empower users. The people interacting with your brand want a smooth and seamless experience across all platforms. Smoothing out your edges and using each marketing platform to your advantage will help you dramatically boost your mobile conversion rate. For instance, you may want to consider adding a customer support feature to your largest social media accounts. A whopping 63% of people expect customer support options through social media. If a smartphone user is thinking about becoming a customer, not having an additional support option could be a deal-breaker. Your objective is to make things as simple as possible for visitors discovering your company and those interested in the products or services offered on-site. So, improving your page loading times and reducing clutter on your website will ensure that mobile and desktop users alike can find exactly what they need. It’s also a good idea to simplify the big moments in the buying process. For example, fine-tuning your checkout page ensures that more customers stick around and complete their order. As a result, you’ll see fewer abandoned carts and an improved customer retention rate. This part of the process will evolve in phases. Take your time and slowly improve navigation, design, and function availability across all platforms, and you’ll see more mobile engagement. Shift to Visual Content We’ve also noticed a drastic shift in the way people consume content. Mobile users are a big fan of visual content like images and videos. Both of these types of media see more engagement when compared to simple text posts. There’s an additional engagement level that people get from experiencing others doing things instead of writing about them. It doesn’t matter what industry you’re in; there are plenty of ways to mix up your content for mobile users. If you’re looking for a new way to generate more mobile leads for your email list, consider creating an infographic lead magnet. Lead magnets are essentially pieces of content that users can get in exchange for their email addresses. An infographic is a visual piece of content that displays interesting points and facts for people to read. Creating a lead magnet with a nice piece of visual content will encourage mobile users to subscribe, which opens the door to future engagement opportunities. Video content is also extremely helpful in helping brands grow their mobile audience. In fact, video content alone is 50x more likely to drive organic traffic than text-only posts! Think about unique videos you can make that focus on your products or industry as a whole. You can make an opinion piece, guide, tutorial, or even spend some time chatting with your followers. People love video content, and that trend will not change in 2021. Final Thoughts As you can glean from this article, trends will continue to grow. As more people get comfortable using mobile devices, expect to see a continued increase in shoppers. We think that there will be an increased demand for these strategies as brands continue adapting to their customers’ needs.

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